The results of this l'éloge de la coiffure is salon pro that only Fekkai (and Shu Uemura, but that's another post for another day) can achieve. But the scent? It's part Coolwater, part gimmicky shave gel of the late nineties, and part let's go back in time and make out in your basement.
Obvi we'd have to go back in time, because making out in a basement now would be completely inappropriate.
At first I was oddly attracted to my own hair when I applied a pea-sized dab of finishing cream as a test. Then I wondered, "my god, why would they make this stuff that's clearly for long-haired women, smell like a tomfool high school boy?"
After this hair prod test drive resulted in an unintentional journey through the glory days of awkward teen behavior, I figured it out.
Things that make ya go hm: Do you think the same evil marketing geniuses thought of this olfactory attack, as imagined the disapproving parent ad campaign for Gossip Girl? They both had the same affect on me, which is: totally working.